Marketing Manager

We are seeking a dynamic and strategic Marketing Manager to drive growth, enhance our brand visibility, and lead our marketing initiatives. In the staffing industry, marketing serves a dual purpose: attracting top-tier talent (candidate marketing) and acquiring new business clients (B2B client marketing). The ideal candidate will be an expert storyteller, data-driven strategist, and a hands-on executor capable of building campaigns that keep our talent pipelines full and our client base expanding.

Develop and execute comprehensive marketing strategies to drive B2B client acquisition and talent/candidate attraction.
• Manage the company’s digital footprint, including website updates, SEO optimization, and corporate social media channels.
• Oversee email marketing campaigns, newsletters, and automated workflows targeting both prospective clients and job seekers.
• Collaborate with the sales and recruitment teams to create impactful sales enablement materials, case studies, and presentation decks.
• Analyze and report on the performance of marketing campaigns, tracking key metrics like ROI, website traffic, and lead conversion rates to optimize future spend.
• Coordinate and promote company participation in industry trade shows, webinars, and local networking events.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of marketing experience, ideally within the staffing, recruitment, or B2B professional services industry.
• Proven track record of developing and executing successful lead generation and brand awareness campaigns.
• Strong proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and CMS platforms.
• Demonstrated experience managing social media platforms (especially LinkedIn) and running paid advertising campaigns (Google Ads, LinkedIn Ads).
• Excellent written and verbal communication skills with a strong eye for design and content creation.

B2B Marketing, Lead Generation, Content Strategy, SEO/SEM, Email Marketing, Social Media Management, Marketing Automation, Recruitment Marketing, Data Analytics, HubSpot, Google Analytics

Competitive base salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) matching program.
• Generous Paid Time Off (PTO) and paid holidays.
• Flexible work schedule or remote/hybrid work options.
• Continuous professional development and career advancement opportunities.